Agency
Performance
Metrics 101
A free workshop with Marcel Petitpas,
CEO of Parakeeto
Wednesday, November 16th at
10:00am–12:00pm PT via Zoom
Learn how to track the right digital agency metrics and feel your anxiety melt away
Join Louder Than Ten and our guest Parakeeto for a killer workshop. By the end of this workshop, you’ll have clarity on the 4 core metrics you can use to measure the most important aspects of your agency (and how to measure them). We’ll also talk about which benchmarks to aim for. You’ll be able to answer the most important questions agency owners ask themselves:
‘Where are we?’
‘Where are we going?’
‘Are we okay?’
‘How can we get to okay?’
Agenda
- A review of the agency’s business model & how they make money
- Core financial metrics & how to measure them
- Core non-financial metrics & how to measure them
- Scoping accuracy & how to improve it using data
- Putting it all together: Scenarios, Forecasting, & Q/A
Watch the recording
The work we did with Parakeeto was incredibly thorough. I felt like they really explored our agency from top to bottom to output the best structure for us moving forward. We couldn’t be happier!
For any owner of a service business, Louder Than Ten is an excellent short and long term resource for continuing to run an efficient, profitable, and people friendly business. If you’re thinking about improving the efficiency of your agency and the quality of life for your team, LT10 is who you should turn to
Meet your guest speaker
Marcel Petitpas
Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability by streamlining their operations and reporting systems, a problem he discovered while running his own agency back in his early 20s.
He’s also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber, Slack, Keep, and more. As well as the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world.
In his work as a speaker, podcast host, and consultant, specializing in Agency Profitability optimization, he’s helped hundreds of agencies around the world measure the right metrics and improve their operations and profitability.
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