![](https://louderthanten.imgix.net/articles/canales-team.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1044&ixlib=php-3.3.1&q=82&w=1568&s=92cbfd1cca435f88832f37f0ff5a1f0f 1568w, https://louderthanten.imgix.net/articles/canales-team.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2089&ixlib=php-3.3.1&q=61&w=3136&s=73e839385d8a7b054af827b10ad5f6f4 3136w, https://louderthanten.imgix.net/articles/canales-team.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=3134&ixlib=php-3.3.1&q=41&w=4704&s=47b0c2e4e2c37d5bd8dc6d97a76f5aa7 4704w, https://louderthanten.imgix.net/articles/canales-team.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=682&ixlib=php-3.3.1&q=82&w=1024&s=b59a68ae93d9a44ab9771ae47837e4de 1024w, https://louderthanten.imgix.net/articles/canales-team.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1364&ixlib=php-3.3.1&q=61&w=2048&s=bf8b86ee28866d0a4437aac2f2c39acc 2048w, https://louderthanten.imgix.net/articles/canales-team.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2047&ixlib=php-3.3.1&q=41&w=3072&s=1c1a1d2a481673af8cc217a31dcb962e 3072w, https://louderthanten.imgix.net/articles/canales-team.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=510&ixlib=php-3.3.1&q=60&w=766&s=da2f1181584e57cccd6e730ec71fa930 766w, https://louderthanten.imgix.net/articles/canales-team.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1020&ixlib=php-3.3.1&q=45&w=1532&s=b2664891db3405dc04aaf69bf42af4fe 1532w, https://louderthanten.imgix.net/articles/canales-team.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1531&ixlib=php-3.3.1&q=30&w=2298&s=58b6c65efe83d84d65f93ab6e84ed1ee 2298w, https://louderthanten.imgix.net/articles/canales-team.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=298&ixlib=php-3.3.1&q=60&w=448&s=31debd6262257dd7f87cfc0b56ec9a32 448w, https://louderthanten.imgix.net/articles/canales-team.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=597&ixlib=php-3.3.1&q=45&w=896&s=6d971a180cbf332506ec358704aa5ba7 896w, https://louderthanten.imgix.net/articles/canales-team.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=895&ixlib=php-3.3.1&q=30&w=1344&s=70aeb4e415839a17e3f8cbedef61a808 1344w)
Canales & Co.
A boutique branding and design agency in Austin, Texas.
Canales & Co. didn’t want to feel like a traditional agency—they wanted to keep their process flexible and do stunning work. We partnered with them so they could turn that ethos into a solid company blueprint. And it all started with training a great writer into an amazing PM.
![](https://louderthanten.imgix.net/articles/canales-office-inside.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1045&ixlib=php-3.3.1&q=82&w=1568&s=88ec694d5ff6344cd3b202e0ab973e09 1568w, https://louderthanten.imgix.net/articles/canales-office-inside.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2091&ixlib=php-3.3.1&q=61&w=3136&s=a0feab483e2788d4482c40e023786e9b 3136w, https://louderthanten.imgix.net/articles/canales-office-inside.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=3136&ixlib=php-3.3.1&q=41&w=4704&s=c5798b4993df03bb60d109245d876e27 4704w, https://louderthanten.imgix.net/articles/canales-office-inside.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=682&ixlib=php-3.3.1&q=82&w=1024&s=8b94e6ad52b1af602837a7d4be3a077f 1024w, https://louderthanten.imgix.net/articles/canales-office-inside.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1365&ixlib=php-3.3.1&q=61&w=2048&s=24a7b0e6548d2421f7329b7c9bded357 2048w, https://louderthanten.imgix.net/articles/canales-office-inside.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2048&ixlib=php-3.3.1&q=41&w=3072&s=43ec84ace0e862bdf36fb872012ef604 3072w, https://louderthanten.imgix.net/articles/canales-office-inside.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=510&ixlib=php-3.3.1&q=60&w=766&s=b333581399bb4bc422ec6fe39c6dfda7 766w, https://louderthanten.imgix.net/articles/canales-office-inside.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1021&ixlib=php-3.3.1&q=45&w=1532&s=e231305c71a2b0467c54ba42c283645d 1532w, https://louderthanten.imgix.net/articles/canales-office-inside.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1532&ixlib=php-3.3.1&q=30&w=2298&s=43157fc7a936b15c3fc2bba74a5ec043 2298w, https://louderthanten.imgix.net/articles/canales-office-inside.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=298&ixlib=php-3.3.1&q=60&w=448&s=209b8c08fd82f409e63bac1f96d813c6 448w, https://louderthanten.imgix.net/articles/canales-office-inside.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=597&ixlib=php-3.3.1&q=45&w=896&s=f58a2a59346d9a4d67a4748f45577e56 896w, https://louderthanten.imgix.net/articles/canales-office-inside.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=896&ixlib=php-3.3.1&q=30&w=1344&s=bced5176129ed2fb699c6e54a4768250 1344w)
Organization
Canales & Co.
Based in
Austin, TX
Website
canalesco.com
Program
Apprenticeship (cohort LTT-015)
By the numbers
More larger value projects
35% larger project budgets
26% higher average client value
5% more projects won
LT10 helped me figure out how to be the leader of a project rather than just a participant in the project. I determine what the project does, the project doesn’t determine what I do. My confidence is through the roof thanks to this training and the program really helped our small agency run like a well-oiled machine.
![A portrait of Gabe Guerra](https://louderthanten.imgix.net/avatars/Gabe_Headshot.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1568&ixlib=php-3.3.1&q=82&w=1568&s=4a17f73711d390b9d520be5d88d58a40 1568w, https://louderthanten.imgix.net/avatars/Gabe_Headshot.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=3136&ixlib=php-3.3.1&q=61&w=3136&s=3795920ddda8156028cd9d02837b9930 3136w, https://louderthanten.imgix.net/avatars/Gabe_Headshot.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=4704&ixlib=php-3.3.1&q=41&w=4704&s=d192ed2e9368cf777004e34e2e28c1a0 4704w, https://louderthanten.imgix.net/avatars/Gabe_Headshot.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.1&q=82&w=1024&s=0a0b934bcfcaa5a5bc1be16d652bfaf8 1024w, https://louderthanten.imgix.net/avatars/Gabe_Headshot.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2048&ixlib=php-3.3.1&q=61&w=2048&s=10cb7c6581170815b048e995e90aece0 2048w, https://louderthanten.imgix.net/avatars/Gabe_Headshot.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=3072&ixlib=php-3.3.1&q=41&w=3072&s=0816e0ff5c9156295a08b1139432567e 3072w, https://louderthanten.imgix.net/avatars/Gabe_Headshot.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=766&ixlib=php-3.3.1&q=60&w=766&s=2a33c4f4ecd3763816ea650a61fd2b7a 766w, https://louderthanten.imgix.net/avatars/Gabe_Headshot.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1532&ixlib=php-3.3.1&q=45&w=1532&s=3a463b4085e078eec4a99750ef2eb29f 1532w, https://louderthanten.imgix.net/avatars/Gabe_Headshot.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2298&ixlib=php-3.3.1&q=30&w=2298&s=00214e8f52fe9f886ab422b66df99ac4 2298w, https://louderthanten.imgix.net/avatars/Gabe_Headshot.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=448&ixlib=php-3.3.1&q=60&w=448&s=3c5c1cc58e8e44c5ac86e8d1691a8e08 448w, https://louderthanten.imgix.net/avatars/Gabe_Headshot.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=896&ixlib=php-3.3.1&q=45&w=896&s=394dc617293c574352a4562549794dde 896w, https://louderthanten.imgix.net/avatars/Gabe_Headshot.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1344&ixlib=php-3.3.1&q=30&w=1344&s=f670d132bd5b6870ad06c4aefecbf592 1344w)
Gabe
Guerra
Studio Manager
at Canales & Co.
![A portrait of Jose Canales](https://louderthanten.imgix.net/avatars/Jose-Canales_190416_060302.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1568&ixlib=php-3.3.1&q=82&w=1568&s=e85fa300f40a1207527f355956dfc880 1568w, https://louderthanten.imgix.net/avatars/Jose-Canales_190416_060302.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=3136&ixlib=php-3.3.1&q=61&w=3136&s=adb34d20d1100d031cc14c7b76357260 3136w, https://louderthanten.imgix.net/avatars/Jose-Canales_190416_060302.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=4704&ixlib=php-3.3.1&q=41&w=4704&s=aea9c1a04f24994e42f6b846361d0fa1 4704w, https://louderthanten.imgix.net/avatars/Jose-Canales_190416_060302.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1024&ixlib=php-3.3.1&q=82&w=1024&s=0b5dcff35bb992de9623c546eb792461 1024w, https://louderthanten.imgix.net/avatars/Jose-Canales_190416_060302.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2048&ixlib=php-3.3.1&q=61&w=2048&s=18307d8c1c71cf264a3a4e8f220906fd 2048w, https://louderthanten.imgix.net/avatars/Jose-Canales_190416_060302.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=3072&ixlib=php-3.3.1&q=41&w=3072&s=dff54c523f57fd60a29fa48ccb8828e1 3072w, https://louderthanten.imgix.net/avatars/Jose-Canales_190416_060302.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=766&ixlib=php-3.3.1&q=60&w=766&s=0fe27b47b7c1eb5567ae95a0162f435a 766w, https://louderthanten.imgix.net/avatars/Jose-Canales_190416_060302.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1532&ixlib=php-3.3.1&q=45&w=1532&s=cfa1d26aad18b68e4a66b90e22420ec6 1532w, https://louderthanten.imgix.net/avatars/Jose-Canales_190416_060302.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2298&ixlib=php-3.3.1&q=30&w=2298&s=49be0ca74b7e420b83c9249931f354af 2298w, https://louderthanten.imgix.net/avatars/Jose-Canales_190416_060302.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=448&ixlib=php-3.3.1&q=60&w=448&s=2d4f8bbbbab9f3c1326ac843ef3b2da8 448w, https://louderthanten.imgix.net/avatars/Jose-Canales_190416_060302.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=896&ixlib=php-3.3.1&q=45&w=896&s=9243ab38d0be6810c56ee8a09402497f 896w, https://louderthanten.imgix.net/avatars/Jose-Canales_190416_060302.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1344&ixlib=php-3.3.1&q=30&w=1344&s=b8fcbfa344c33a96b15d91330128d15f 1344w)
Jose
Canales
Founder, Creative Director
at Canales & Co.
Tell me a little about your team. How big is it? Who does what? What’s it like to work there?
We’re a small team. Only 3 of us work in the office full-time. We have another team member who works on a more flexible/remote schedule. We are:
- Jose Canales: Owner, CEO, Creative Director
- Christina Canales: Interior Designer
- Gabe Guerra: Project Manager, Writer
- Denver Gravitt: Graphic Designer
Whenever people ask what it’s like to work at Canales & Co., our answer typically starts with: “We work out of our boss’ backyard.” We’re a small team working in a two-story office built in the backyard of Jose’s home in South Austin. This setup also means we’ve become quite close. We’re like-minded people who don’t mind working in such a tight-knit culture. Because of how (very literally) close to home this business is for our boss, we’re all encouraged to take ownership of every aspect of the work we do. We succeed together and fail together. But most importantly, we respect the fact that this is Jose’s home—working late hours and weekends isn’t really a part of our culture; what boss would want employees working in his yard all weekend when he’s trying to spend time with his kids?
So how did you hear about the Louder Than Ten Apprenticeship Program? What drew you to it? And what was it that convinced you to sign up?
We heard about the apprenticeship from Ariel Kidwell at Good Work. We hired their team to help us develop and launch our redesigned website and we were blown away by their buttoned-up, insightful, and just downright effective project management process. We asked them what their secret was, and they pointed us straight to Louder Than Ten. The idea of a PM training program was intriguing since I (Gabe, the project manager) was only self-trained at best. I started my PM role at Canales & Co. with no experience and had been winging it for almost 6 months before we heard about LT10. Naturally, I was horrified at the idea of doing “more school” in my professional years, but Jose was enthusiastic about having a project manager that actually knew what he was doing. When Rachel mentioned there was an unexpected opening in their next class, I reluctantly agreed to start my apprenticeship. But once it started, I was instantly fascinated by the material and forgot all about my hesitation.
How would you describe the way your team works together? And how has that changed since taking the apprenticeship program?
We’re small, we all take some ownership of every aspect of the business, and we are constantly in communication. We’ve always felt like a strong team, but thanks to the training from LT10, we’ve learned better delegation, which helps ensure everyone is working according to their strengths and capabilities. We’ve also implemented more efficient processes, we keep better records, we use Slack as our near-exclusive method of communication (rather than a random mix of verbal communication, email, and texts), and maintain a well-organized Dropbox archive for file sharing. We’re still small and relaxed as an office, but LT10 helped us learn how to keep our informality from hindering workflow and process.
Magic happens when great PM mixes with hot design
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![](https://louderthanten.imgix.net/articles/canales-Yeti-Ramble.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1950&ixlib=php-3.3.1&q=82&w=1568&s=d1c303f98173db9d0e2a049f4f26672a 1568w, https://louderthanten.imgix.net/articles/canales-Yeti-Ramble.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=3901&ixlib=php-3.3.1&q=61&w=3136&s=e3e23383af86cfef1725b6d1dc44ccbf 3136w, https://louderthanten.imgix.net/articles/canales-Yeti-Ramble.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=5852&ixlib=php-3.3.1&q=41&w=4704&s=2cfd09b33f454533899991de1f63d4e3 4704w, https://louderthanten.imgix.net/articles/canales-Yeti-Ramble.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1274&ixlib=php-3.3.1&q=82&w=1024&s=e6bd4230a75a47ca52d29f63ac3a0dd1 1024w, https://louderthanten.imgix.net/articles/canales-Yeti-Ramble.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2548&ixlib=php-3.3.1&q=61&w=2048&s=af7cd3bdf46ec404c51a23769a3c5dd1 2048w, https://louderthanten.imgix.net/articles/canales-Yeti-Ramble.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=3822&ixlib=php-3.3.1&q=41&w=3072&s=0284eb474572fc32f9776319da2d6c47 3072w, https://louderthanten.imgix.net/articles/canales-Yeti-Ramble.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=953&ixlib=php-3.3.1&q=60&w=766&s=32484db84a4bf537772795621c9d97ad 766w, https://louderthanten.imgix.net/articles/canales-Yeti-Ramble.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1906&ixlib=php-3.3.1&q=45&w=1532&s=4c9cfefa60160976bcfdd16abc401bd1 1532w, https://louderthanten.imgix.net/articles/canales-Yeti-Ramble.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2859&ixlib=php-3.3.1&q=30&w=2298&s=a6139c677cd505acdd0736e1080f9c0c 2298w, https://louderthanten.imgix.net/articles/canales-Yeti-Ramble.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=557&ixlib=php-3.3.1&q=60&w=448&s=3c98c534a0835e02acf631151047ae8b 448w, https://louderthanten.imgix.net/articles/canales-Yeti-Ramble.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1114&ixlib=php-3.3.1&q=45&w=896&s=291ab1a9fe1b94dc4320653f16a5b938 896w, https://louderthanten.imgix.net/articles/canales-Yeti-Ramble.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1672&ixlib=php-3.3.1&q=30&w=1344&s=e3039d76259e793db9cb12c01031872d 1344w)
![](https://louderthanten.imgix.net/articles/canales-wild-acre-header.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=674&ixlib=php-3.3.1&q=82&w=1568&s=c6f1e894865a4d14c8ac91f98c2b1894 1568w, https://louderthanten.imgix.net/articles/canales-wild-acre-header.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1349&ixlib=php-3.3.1&q=61&w=3136&s=1239f40c11933ffd37a94c522e29f84c 3136w, https://louderthanten.imgix.net/articles/canales-wild-acre-header.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2023&ixlib=php-3.3.1&q=41&w=4704&s=ca8f4087e24b373bc62b355295c4032d 4704w, https://louderthanten.imgix.net/articles/canales-wild-acre-header.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=440&ixlib=php-3.3.1&q=82&w=1024&s=a2c4274a4f326d4514d5664acb3e294d 1024w, https://louderthanten.imgix.net/articles/canales-wild-acre-header.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=881&ixlib=php-3.3.1&q=61&w=2048&s=4bd176d91069f0d0acae57598aea9e53 2048w, https://louderthanten.imgix.net/articles/canales-wild-acre-header.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1321&ixlib=php-3.3.1&q=41&w=3072&s=bbe8c0668696b66c26c2d6dcb4da6bee 3072w, https://louderthanten.imgix.net/articles/canales-wild-acre-header.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=329&ixlib=php-3.3.1&q=60&w=766&s=80a61154cb56a7bbacee6f757e3b39e4 766w, https://louderthanten.imgix.net/articles/canales-wild-acre-header.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=659&ixlib=php-3.3.1&q=45&w=1532&s=51075d17cf14a2b7e97c4db5e657953d 1532w, https://louderthanten.imgix.net/articles/canales-wild-acre-header.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=988&ixlib=php-3.3.1&q=30&w=2298&s=ee41b2575c601ee1cbb87d456970cc30 2298w, https://louderthanten.imgix.net/articles/canales-wild-acre-header.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=192&ixlib=php-3.3.1&q=60&w=448&s=b3b7739726285cf2484d7a4637a6a4ed 448w, https://louderthanten.imgix.net/articles/canales-wild-acre-header.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=385&ixlib=php-3.3.1&q=45&w=896&s=964b71b98e7ac9a1c76f407feac5b427 896w, https://louderthanten.imgix.net/articles/canales-wild-acre-header.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=578&ixlib=php-3.3.1&q=30&w=1344&s=a1e36caea29d1ef40da48855bad06fc2 1344w)
What else has changed about the way you do business? Where else has the program specifically had an impact?
In general, we’ve learned how to keep the well-being of the agency at the top of mind. The most obvious way we have implemented this is how we handle our scopes of work and timelines. Requests for ASAP turnarounds, “just one more” round of revisions, and general client indecisiveness no longer dictate how our office runs day-to-day. LT10 has taught us that good PM is much more active than reactive; we, not the clients, set the pace and tone of our projects. We’ve also worked hard to set up systems that result in solid, profitable, respectable bids. We’re no longer participating in a race to the bottom on our proposals—we want to set ourselves up for comfortable project scopes that leave us room to make work we’re proud of, not just offer the lowest possible number.
How has the program changed the way you do your work in a way that you might not have expected?
I can’t say I expected my job to get easier after this apprenticeship, but it did. LT10 helped me understand that my role isn’t to keep people happy, it’s to look after the well-being of the projects and designers I’ve been tasked to lead as well as the company itself. In the past, I took it upon myself to prioritize the whims of a client more highly than the project itself (out of fear of alienating clients, having them go above my head, etc.). This would often result in having to shelve important projects because of poor planning on a client’s part. There’s an old adage that goes: “A lack of planning on your part does not constitute an emergency on my part.” LT10 taught me how to use that mindset to balance responsive and helpful client service while maintaining a smooth workflow for my team.
What is the biggest struggle or challenge that you no longer lose sleep over? What’s one thing you no longer worry about or struggle with?
I almost never worry that I’ve missed something anymore. LT10 helped me get a stronger grasp on keeping track of my projects so I no longer feel that tasks are slipping through the cracks (e.g., keeping a well-maintained calendar, providing concise project status updates for clients, staying on top of emails, writing accurate project briefs). This has given me the peace of mind to proceed with my workload confidently and without constantly doubling back to make sure I haven’t missed something vitally important.
If I had a company and I was thinking about this apprenticeship—if I was on the fence, what would you most want to tell me? Having taken the program, what’s the one biggest selling point to you?
Being a PM is challenging. It’s a role people are often intimidated by, and for good reason. You’re tasked with leading projects that, at times, feel like they’re designed to fail (and sometimes, for one reason or another, essentially are). LT10 helped me figure out how to be the leader of a project rather than just a participant in the project. I determine what the project does, the project doesn’t determine what I do. My confidence is through the roof thanks to this training and the program really helped our small agency run like a well-oiled machine.
![](https://louderthanten.imgix.net/articles/canales-office-outside.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2352&ixlib=php-3.3.1&q=82&w=1568&s=9765e8a4716d5f2c0d95efb6a4e48c6e 1568w, https://louderthanten.imgix.net/articles/canales-office-outside.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=4705&ixlib=php-3.3.1&q=61&w=3136&s=ba4fdb5fcb80b5801616c17c39fc802b 3136w, https://louderthanten.imgix.net/articles/canales-office-outside.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=7057&ixlib=php-3.3.1&q=41&w=4704&s=c7ce9fb519d78f6f0c75d3f30c269f4b 4704w, https://louderthanten.imgix.net/articles/canales-office-outside.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1536&ixlib=php-3.3.1&q=82&w=1024&s=3220b3d5695f6701fae2f98e85f69cd4 1024w, https://louderthanten.imgix.net/articles/canales-office-outside.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=3072&ixlib=php-3.3.1&q=61&w=2048&s=6e4dd46bad5c59b5ea2c0c6331fdff34 2048w, https://louderthanten.imgix.net/articles/canales-office-outside.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=4609&ixlib=php-3.3.1&q=41&w=3072&s=a82779a09882a4709b245ea98a610e80 3072w, https://louderthanten.imgix.net/articles/canales-office-outside.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1149&ixlib=php-3.3.1&q=60&w=766&s=ad4543240508ce083ea949f91573ad26 766w, https://louderthanten.imgix.net/articles/canales-office-outside.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2298&ixlib=php-3.3.1&q=45&w=1532&s=c235f2566a38e68409781dfb18103dc7 1532w, https://louderthanten.imgix.net/articles/canales-office-outside.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=3447&ixlib=php-3.3.1&q=30&w=2298&s=2a464cf4d5b50e04f059372f6fb53265 2298w, https://louderthanten.imgix.net/articles/canales-office-outside.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=672&ixlib=php-3.3.1&q=60&w=448&s=3e8559ca25023e12422f56cf0c4fe5b0 448w, https://louderthanten.imgix.net/articles/canales-office-outside.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1344&ixlib=php-3.3.1&q=45&w=896&s=8ce143305e9c4a79028bbe6862ed1142 896w, https://louderthanten.imgix.net/articles/canales-office-outside.jpg?auto=format&crop=focalpoint&domain=louderthanten.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=2016&ixlib=php-3.3.1&q=30&w=1344&s=7e39f544df9518ea369f430483e4096b 1344w)
Comparing our business before and after LT10 training is like night and day. Before, I felt more inclined to micromanage, because we lacked the processes in place for smooth projects. Trust was lacking; I was worried things would fall through the cracks, and I was always ready for that phone call from a client telling us how we messed up. Now, I don’t worry about projects. Most of the time, I don’t even think about project management or the account service side of the business in general. That frees me up to run our studio and focus on creative – which is what I’m supposed to be doing in the first place. We’ve always exuded confidence in our design, but now we’re confident in our management as well. Overall, it makes our business feel more legitimate and makes me feel great about our investment with LT10.